Lacoste

The Lacoste legend was born in 1933, when René Lacoste revolutionized men’s fashion by replacing classically woven, long-sleeved tennis shirts with what has now become the classic Lacoste polo shirt. 82 years after its creation, Lacoste is still an iconic lifestyle brand which combines innovative fashion with comfort and quality by selling children’s designer wear as well as the men and women clothing but also perfume and aftershave. René Lacoste teamed up with loose-knit fabric expert André Gillier to fine-tune the design of his first polo shirts. Together, they created the famous piqué cotton – lightweight yet sturdy and breathable to let the body breathe while looking smart. Being a perfectionist, René Lacoste tested the first series of polo shirts himself, in search of any detail that could improve the design. In 1933, the Lacoste polo shirt was ready, and branded with the iconic crocodile.