The difference between Franklin & Marshall and all other brands lies in the ability to take creative risks, risks that are based on the simple fact that style must be unique and innovative. The concept of style is taken from the true college lifestyle, a marketing mix that has continuously proven successful.
Franklin & Marshall was founded in 1999 on the intuition of 2 young entrepreneurs, Giuseppe Albarelli and Andrea Pensiero, who since then have transformed their ambitions, skills and ideals into a successful brand that is well known for its vintage-influenced design. For Andrea Pensiero and Giuseppe Albarelli, who were always fans of North American culture, that sweatshirt was the inspiration for what would become a hugely successful idea: to bring American college style to Italy.
From that one single garment, comfortable and full of history, the idea was born to develop a simple and immediately recognisable youth clothing line.